Hasbro’s fiscal year is off to a great start, with the toyco reporting US$887.1 million in Q1 revenue—up 17% from the same period last year. 

CEO Chris Cocks attributes this bump to a massive 46% increase in sales for the toyco’s Wizards of the Coast & Digital Gaming segment, which earned US$462 million in the first quarter. Wizard’s Magic: The Gathering trading card game led the charge with a 45% revenue lift, but Monopoly GO! also contributed US$39 million. 

Hasbro plans to leverage this momentum by launching six new tentpole Magic: The Gathering sets this year, including three licensed crossover boosters tying into Marvel’s Spider-Man, Square Enix’s role-playing game franchise Final Fantasy and Nickelodeon’s Avatar: The Last Airbender. The toyco also revealed new stats for Magic‘s player base, highlighting that the game boasts a network of 7,500-plus stores running tournaments/events worldwide, and that the average player has been engaged in the TCG for at least five years. 

Consumer Products revenue decreased by 4% to US$398 million in Q1, with gross sales (down 4%), sell rate (down 1%) and foreign exchange (down 2%) all contributing to the drop. Despite these losses, Cocks says the segment performed above expectations this quarter, with licensing and brand growth for Beyblade, Transformers and Monopoly delivering a 4% revenue increase.  

Lastly, the Entertainment segment’s earnings took a 5% hit, with leadership noting that this was caused by issues related to the timing of new deals. 

Given the uncertainty of the tariff situation, Hasbro has not revised its full-year guidance to reflect the strong Q1 performance; it still expects annual net revenue to be up slightly from 2024’s US$4.13-billion result. At this time, Wizards’ growth and the toyco’s accelerated cost savings plan should be enough to mitigate any incremental impact of the tariffs against China, but Hasbro will adjust its outlook throughout the year, depending on consumer shifts and macroeconomic changes due to trade policy.