- Sky Kids has ordered three 22-minute Pip and Posy seasonal specials from Magic Light Pictures, with the first set for a Q4 2025 release. Pip and Posy is a 104 x seven-minute preschool series about two best friends who love to play. The series and specials are based on characters from Axel Scheffler and Camilla Reid’s same-name books (published by Nosy Crow), which have sold more than five million copies worldwide. Blue Zoo is providing animation service work on the specials.
- Banijay Kids & Family has inked a new deal with Entertainment Marketing Group for a branded Totally Spies! experience in more than 100 US trampoline parks. Set to kick off on April 17 at Altitude Trampoline Parks, Big Air and Flight Adventure Park, the activations will include exclusive merchandise and giveaways inspired by the 2D-animated series (pictured). The new seventh season of Totally Spies! (a reboot of the original series) made its US debut via Cartoon Network and Max in January.
- UK-based Click Distribution has picked up the rights to PhatMojo’s Neopets Blind Plush toys. This blind box line of plush toys launched in January at specialty retailers in the US and sold out within hours, according to PhatMojo. The line is based on the Neopets virtual pet game that lets kids adopt and raise magical creatures.
- Hidden Pigeon Company is expanding its partnership with Union Square & Co.—an imprint of Grand Central Publishing—into a 10-year deal to develop a range of licensed books based on Mo Willems’ characters. This program will see 15 to 20 new books being released annually in the US, Canada, UK, Australia and New Zealand, with the first title launching in fall 2025. Under the deal, the Union Square Kids imprint will publish activity books, storybooks, readers, board books and workbooks. And the partnership also covers gifts and stationery products from Union Square’s Knock Knock Kids imprint (notebooks, placemats and activity pads).
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