Teens are turning to Moana and Friends as comfort watches that help them escape from feeling like they’re stuck in a state of “permacrisis”. According to new research from National Research Group and Young Storytellers in the US, kids ages six to 17 are very worried about the future, and they want to leave the real world behind when they have screentime.
More than half of the kids surveyed (58%) for the partners’ Growing Pains study and report want to see more stories that help them escape, make them laugh (59%), and have happy endings (55%).
Kids these days feel like they’re pinballing from one crisis to another without a break in between. Almost half of the survey respondents say that the world is getting more dangerous (48%), that the planet/environment is deteriorating (46%), and that people are becoming more isolated from one another (40%). Amid all these stressors, kids are craving safe and reassuring content that helps cheer them up. Go-to picks for 13- to 17-year-olds include Moana, Moana 2, Friends and Reacher.
The study also touched on technology usage, and one key finding shows that 70% of six- to 12-year-olds use a smartphone at least weekly. Most kids (68%) are also often using a second screen at the same time—either watching movies on a TV (63%) or playing video games (56%).
NRG and Young Storytellers canvassed 1,500 kids between the ages of six and 17 online in December to mine this intel, along with 500 parents of kids 12 and under. But the data on teens and comfort watching comes from a more recent online survey of 473 13- to 17-year-olds that was conducted earlier this month.