The LEGO Group continues to outpace a slowing toy industry, reporting in its 2024 financial results yesterday that it had generated US$10.85 billion in global revenue, which is up by 13% year over year.

CEO Niels Christiansen attributes this double-digit growth to a rise in demand for new construction sets in the Americas, Europe and the Middle East, leading to a 12% increase in global consumer sales. In total, the Danish brickmaker manufactured 840 different SKUs last year, and 46% were new products that launched in 2024. 

The top-selling brands in the company’s portfolio included its LEGO Icons, City and Technic lines, and Star Wars and Harry Potter emerged as the year’s biggest licenses. LEGO also made moves to expand its offering with the launch of LEGO Fortnite sets (pictured) and more LEGO Botanicals SKUs, including the 822-piece Bouquet of Roses set that ended up ranking as the top-selling building set toy in Canada and the US last year, according to Circana. 

LEGO continues to invest in its global supply chain network, which now operates five factories and four regional distribution centers worldwide. A new factory and RDC is set to open in Vietnam later this year, followed by a US factory in Virginia in 2027. 

And investment at the retail level was also evident in 2024. LEGO opened 74 branded stores last year, including new flagships in Katowice, Poland and Jakarta, Indonesia. The company now operates 1,069 storefronts worldwide and more launches are planned for 2025.