Now that another Toy Fair has come to a close in New York and the blitz of new product announcements has ended, it’s time to review the week’s biggest reveals to potential buyers and licensees. Here are a few highlights that stole the show, according to Kidscreen’s resident consumer products reporter Cole Watson.

Bluey LEGO

The Danish brickmaker hit Toy Fair hard this year and unveiled its first six Bluey-branded construction sets. BBC’s iconic blue heeler pup and her family have been brought to life in new building kits, and I love that they are approachable for both preschoolers in the LEGO Duplo line and everyone else in the core LEGO range. The standout set for me was easily the 382-piece Bluey’s Family House (pictured), which young builders can remodel into various rooms featured in the show to recreate their favorite scenes. 

Power Rangers Re-Ignition

Hasbro handed over the global toys rights to its Power Rangers franchise to Playmates Toys in April 2024, and the toyco came out swinging in New York by showcasing its first Power Rangers Re-Ignition SKUs. Featuring articulated Zords, this line offers quick-change figures and plenty of role-play items inspired by the iconic 1993 Mighty Morphin Power Rangers series, and they should serve as an effective gateway for getting new generations of kids invested in the brand. I’m also looking forward to seeing Hasbro’s attempt to remaster the original show using AI, launching on Netflix in July. 

Hot Wheels F1

Mattel’s Hot Wheels brand has been a key growth driver for the company, and I expect this to continue throughout 2025, with an assortment of licensed Formula 1 vehicles speeding into toy aisles worldwide. The sheer amount of detail the toyco has packed into each team’s car is amazing, with each paint job and sponsored decal faithfully recreated in a 1:64 scale. But the best part is seeing these marvelous cars race through tracks and zip through loops that we’d never see in the real-life sport. 

Transformers Cyberworld

Hasbro’s Transformers universe is expanding once again with the addition of Transformers Cyberworld. While the IP’s core product lines have been squarely aimed at collectors in recent years, this new range is skewing younger with simplified transformations and new remixes of classic characters, such as the evil Megatron taking the form of a mechanical bull, and Mirage sporting a flashy jet mode instead of his original race car appearance. And the shakeup will continue in July with a new 36-episode YouTube series rolling out to support the toys—FYI, it pits the Autobots against the Decepticons in gamified challenges that are way more age-appropriate than a violent all-out war.