REPORT: Families are bonding over video games

EXCLUSIVE: WildBrain's new research study shows that close to 50% of kids and parents who game together are playing on Roblox, Minecraft and Fortnite.
March 5, 2025

More families are gaming together these days, and a new study of this dynamic from WildBrain and research firm Savanta is painting a picture of what that looks like.

Released today, The Connected Family: Screentime is Bonding Time shows that almost half of parents who game with their children do so on Roblox (49%), Minecraft (46%) and Fortnite (46%). The study also finds that moms and dads have different co-gaming habits—dads are significantly more likely than moms to play Minecraft (54% vs. 36%) and Fortnite (55% vs. 33%) with their kids.

But as much as gaming might be more of a family experience now, kids aren’t necessarily turning to their parents for video game suggestions. Most kids six- to 15-year-olds (85%) say they discover new games by watching YouTube videos, followed by recommendations from friends/family (70%) and gaming platforms/e-commerce sites such as Steam or Roblox that give personalized suggestions (61%). 

The report also examined co-viewing habits and found that parents still value the time they spend watching TV with their kids. In fact, co-viewing (85%) ranked as the third most important activity for family bonding, second only to eating together (91%) and travel (86%). And parents seem to be backing up this belief in the importance of co-viewing with their behavior—97% report watching content with their kids, and 89% say it’s usually on the same screen while sitting side by side. 

Drilling down into other viewing habits, 90% of families watch content together on paid streaming platforms, followed by YouTube (77%), free streamers (74%) and cable TV (24%). And it’s worth noting that a good chunk of Gen Z parents (62%) watch FAST channels but not cable, although this number decreases among Millennials (55%). 

The prominence of co-gaming/co-viewing in modern-day family life may owe something to the fact that these activities don’t require much planning or effort. But other reasons that were mentioned by survey participants include that it helps everyone relax, learn new things together and develop shared interests. 

Savanta canvassed 2,091 parents of two- to 15-year-olds in the US last November to generate the bulk of the study’s data, as well as conducting one-on-one interviews and other qualitative research in December. 

About The Author
Senior reporter for Kidscreen. Ryan covers tech, talent and general kids entertainment news, with a passion for kids rap content and video games. Have a story that's of interest to Kidscreen readers? Contact Ryan at rtuchow@brunico.com

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