People Moves – February 28, 2025

Dominic Farrell has been tapped as the new boss of licensed apparel manufacturer Mad Engine, and MIAM! hires a Superights alum to coordinate sales.
February 28, 2025

  • LA-based apparel manufacturer Mad Engine has appointed Dominic Farrell (pictured) to succeed Danish Gajiani as CEO. Farrell officially joins the company—which is a licensee of kids brands ranging from Donkey Hodie to Sesame Street—on April 1. He has a background in sports apparel, with stints at Adidas and ’47 under his belt. Gajiani will transition to Mad Engine’s board of directors as executive chairman.

  • Élodie Friess has joined Paris-based MIAM! Animation (The Tinies) as a sales coordinator. She hails from Superights—where she held the same position since August 2023—and worked at Princess Sam Pictures as a sales and marketing coordinator before that.
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