REPORT: Brands can benefit from kids watching multiple screens at a time

Nearly half of two- to 12-year-olds in the US are simultaneously on another screen when they're watching YouTube, highlighting an opportunity for IP owners to reach them across platforms.

By Ryan Tuchow

February 26, 2025

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Gaming with Jen, Precise TV, second screening, Stumble Guys, YouTube

About The Author

Senior reporter for Kidscreen. Ryan covers tech, talent and general kids entertainment news, with a passion for kids rap content and video games. Have a story that's of interest to Kidscreen readers? Contact Ryan at rtuchow@brunico.com

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REPORT: Brands can benefit from kids watching multiple screens at a time

Nearly half of two- to 12-year-olds in the US are simultaneously on another screen when they're watching YouTube, highlighting an opportunity for IP owners to reach them across platforms.

READ THE FULL STORY

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