Barb to start measuring how much YouTube is watched on bigger screens

More than half the time kids spent watching YouTube at home last year was on a TV, and measuring popular channels is a way to catch up with changing viewing habits.

By Ryan Tuchow

February 26, 2025

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TAGS:

BARB, Justin Sampson, Kantar Media, SeeViews, YouTube, YouTube viewing on TVs

About The Author

Senior reporter for Kidscreen. Ryan covers tech, talent and general kids entertainment news, with a passion for kids rap content and video games. Have a story that's of interest to Kidscreen readers? Contact Ryan at rtuchow@brunico.com

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Barb to start measuring how much YouTube is watched on bigger screens

More than half the time kids spent watching YouTube at home last year was on a TV, and measuring popular channels is a way to catch up with changing viewing habits.

READ THE FULL STORY

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