According to Circana’s VP and Media Entertainment industry advisor John Buffone, 90% of US households with internet access subscribe to at least one SVOD service these days, and the average is five. This market growth has been driven, in part, by households with children under age 18—nearly all of these homes (97%) are paying for some form of streaming, and they tend to subscribe to more services on average as well.
Mirroring the linear TV landscape, most of the top-performing kids series on SVODs belong to well-established franchises. And this broad trend is poised to continue throughout 2025.
This story originally appeared in Kidscreen’s Q1 2025 magazine issue.
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