People Moves – February 7, 2025

February 7, 2025

Natalia Hebel (pictured right) is joining Barcelona-based distributor Siesta Entertainment (which launched last fall) as chief sales officer. She previously spent five years as a senior business development manager at ZeptoLab (Om Nom Stories), and more recently did a year-long stint as head of media sales at PGS Entertainment. Siesta has just acquired distribution rights to an upcoming preschool series called Biggie and the Magic Bag (from creator Anton Ten) about a curious cat who strives to enjoy the simple moments in life despite the chaos around him.
Vancouver’s Wind Sun Sky Entertainment has hired Disney alum Jill Hotchkiss (pictured left) as its fractional head of brand creative and strategy. She’ll be responsible for driving growth through brand strategy and creative campaigns for the transmedia studio behind Future Chicken. Hotchkiss has two decades of experience working at Disney (2003 to 2023) in senior positions including VP of content marketing for Disney Branded TV and executive creative director of Disney XD.
Spin Master has appointed Jill Cimorelli as senior manager of strategic audience engagement, with a remit to oversee YouTube strategy and music distribution for its brands. Cimorelli has been working with the Canadian company on a contract basis since 2023, primarily as a YouTube manager. She started her new permanent role in December and reports to VP of global content distribution Caroline Tyre.