The British Toy & Hobby Association and Toy Retailers Association hosted their 60th-annual Toy Industry Awards ceremony last night in London, where Wow! Stuff’s RealFX Disney Stitch Puppetronic won the coveted Toy of the Year award. 

Not to be outdone, Moose Toys scored a hat trick, with Bluey 3-in-1 Transforming Plane (Preschool Toy of the Year), Despicable Me 4 Ultimate Fart Blaster (Action Toy of the Year) and MrBeast Lab (Best New Property of the Year) all receiving top honors in their categories. 

And winning twice each, Mattel UK took home trophies for Game of the Year (Uno Show Em No Mercy) and Doll of the Year (Monster High Wednesday), with Spin Master Toys UK picking up Toy Supplier of the Year and Interactive Toy of the Year (Hex Bots Wall Crawler Gecko).

The complete list of 2024 Toy Industry Awards is as follows:

• Preschool Toy of the Year – Bluey 3-in-1 Transforming Plane Playset (Moose Toys)
• Action Toy of the Year – Despicable Me 4 Ultimate Fart Blaster (Moose Toys)
• Creative Toy of the Year – Sticki Rolls Sticki Book Pack (Character Options)
• Kidult Range of the Year – Icons Botanicals (The LEGO Group)
• Game of the Year – Uno Show Em No Mercy (Mattel UK)
• Interactive Toy of the Year – Hex Bots Wall Crawler Gecko (Spin Master Toys UK)
• Best New Property of The Year – MrBeast Lab (Moose Toys)
• Doll of the Year – Monster High Wednesday Doll (Mattel UK)
• Collectible Toy of the Year – Sylvanian Families Blind Bags (Epoch Making Toys)
• Toy Supplier of the Year – Spin Master Toys UK
• Toy of the Year – RealFX Disney Stitch Puppetronic (Wow! Stuff)