VJC Media teams up with Liberi Consulting

Through an initiative called The Growth Partners, the two companies will help their clients plot a roadmap for securing financing.
January 16, 2025

VJC Media and Liberi Consulting are partnering to launch The Growth Partners, a new joint initiative that’s designed to help companies efficiently find and tap into financing opportunities.

Under what’s known as the “Get Investment Ready” program, the agencies will deliver market intelligence and work with small- and medium-sized enterprises around the world to establish “clear, realistic, bespoke objectives” and unique selling points, while also clarifying their corporate messaging and providing communications coaching. Then, when these businesses are ready to take the next step, they will offer counselling on how to secure financing from relevant sources. 

VJC Media director Vanessa Chapman (pictured left), a former controller of children’s and youth programming at ITV, is well-versed in advising broadcasters, media companies, brand owners and investors. Sesame Workshop, Disney EMEA and Hong Kong-based studio Fun Union are among her notable current and past clients. 

For their part, Liberi co-founders Aimee Norman and Janet Balmforth (pictured right and middle) have more than two decades of experience in B2B communications and helping companies strategize to strengthen their brand positioning. Their clients include Canada’s WildBrain, Paris-based APC Studios, Licensing International and Animation UK.

This new joint initiative is planting its flag as the kids media industry at large continues to navigate a widespread commissioning slowdown that has resulted in a lack of funding and widespread workforce cuts.

“Now more than ever is a time of change in the kids industry, with many commercial challenges affecting the sector,” says Norman. “Conversations with friends and colleagues have shown that many companies are looking to diversify, grow and/or look for backing to help them navigate through the current landscape. Having collaborated on projects previously, Vanessa, Janet and I felt that our combined industry expertise could help businesses evaluate their market position and take these [next steps].”

In addition to collaborating on The Growth Partners, both VJC Media and Liberi Consulting will also continue their regular operations. 

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