Singapore-based research and consulting firm Media Partners Asia is estimating that streaming will overtake linear TV in terms of APAC video market share by 2027, thanks to demand from China and India. 

Released in December, MPA’s new Asia Pacific Video & Broadband 2025 report also predicts that total revenue generated by the APAC linear and streaming market will hit US$165 billion by 2029, up from US$145 billion last year, with 54% of this total coming from streaming (compared to the 44% in 2024). And traditional linear TV revenue is expected to drop by US$8 billion in the same timeframe. 

MPA says the region’s biggest growth markets are India, China, Japan, Australia, Korea and Indonesia, which will collectively account for roughly 90% of the growth that’s forecast for the next five years. 

User-generated content/social video, AVODs and SVODs are all expected to be drivers, and the APAC region’s total number of SVOD subscribers, in particular, could increase from 644 million in 2024 to 870 million by 2029.

The biggest dogs in the region are YouTube, Netflix, Meta, Disney, Amazon Prime Video and TikTok, but MPA’s report suggests they could lose a little market share over the next five years to several burgeoning local players in countries including India, Japan and Korea.

Image courtesy of Glenn Carstens-Peters via Unsplash.