Miraculous Corp is hosting a summit in Mexico

CEO Andy Yeatman and global head of consumer products Roz Nowicki will be on hand to paint a picture of the brand's future for regional licensees and partners.
November 6, 2024

Miraculous Corp. is hosting what it calls a “summit” in Mexico City today, where it’s expected to release news about upcoming content and its “ambitious” franchise strategy.

The invite-only event for regional licensees, retailers, promoters and prospective partners will also formally introduce the company’s newest hire, Mariana Servin (pictured), who has joined as director of licensing for Mexico and South America. Reporting directly to Angela Cortez (VP of licensing for LatAm and Canada), Servin will work closely with regional licensees across a wide variety of categories, with a focus on bolstering the brand’s apparel and direct-to-retail business. She previously worked for more than a decade at Paramount and Viacom International, managing more than 60 licensees in her most recent role as senior category manager of softlines.

Mariana Servin

In terms of brand awareness for Miraculous among girls ages three to nine, Mexico is second only to France, according to Miraculous Corp. More than 40 Mexican licensees are on the IP’s roster, including newly signed partners such as Toy Mark (toys), Mokita (jewelry), Editorial Sigel (publishing), Blackstorm (teen/YA apparel), Wal-commence (novelties) and SKOPUN (pavilion experiences).

Miraculous Corp CEO Andy Yeatman, who shared some insights on the brand’s future at MIP Junior last month, will speak at today’s summit about new projects on the slate—from digital content and fresh seasons, to spin-off characters and the sequel to last year’s Ladybug & Cat Noir: The Movie. Roz Nowicki, who was just hired as global head of consumer products last month, will join Yeatman and discuss the brand’s consumer products, gaming, live events and promotional plans.

Regional strategy is also on the agenda. Miraculous Corp plans to share details about how the IP will tap into the fashion sector, as well as revealing 10th-anniversary celebrations that are in the works for Mexico specifically (building on an interactive experience collab with Fever that’s already in the market).

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