Taking its first steps into licensing, London-based animation studio Snipple Originals has engaged Brands with Influence to start developing global consumer products programs for preschool series The Woohoos! (pictured, premiering November 16 on Milkshake!) and The Singalings (airing on Sky Kids). 

Brands with Influence also represents Jellyfish Originals (Stan & Gran) and 3Megos (Nelly Jelly), and the Hampshire-based licensing agency will explore opportunities in all product categories for both Snipple shows.

With clients including Studio 100 and Acamar, The Wyld Bunch has also been engaged to develop social media strategies that drive brand awareness and promote product launches and retail activations for the brands.

The Woohoos! (52 x seven minutes) revolves around four young animals learning about nature together, while The Singalings (26 x five minutes) is a music-driven series in which three aliens make up little ditties about everything they discover on Earth. 

Snipple Originals is the four-year-old original content arm of Snipple Animation in the Philippines. It recently hired former House of Cool head of sales Mike Hegarty as head of international partnerships, with a remit to secure service work contracts, co-pro partnerships and deals with streamers and broadcasters. The busy division also appointed 9 Story Distribution to sell The Woohoos! and The Singalings worldwide last month.

“We will deliver a truly 360-degree licensing program across every consumer touch point, both digital and physical,” says Karina Stanford-Smith, director of Snipple Originals.