Mattel has just signed a multi-year lease for a 60,000-square-foot facility in El Segundo that will serve as its new studio operations hub, producing ad spots and marketing materials for the company’s toys and games. 

The property is located on Continental Development’s Continental Park campus, and the studio ops team will move into their new digs before the year is up. 

Commercial finance SVP David Traughber says this is part of Mattel’s ongoing plan to replace some of its existing offices with new spaces and amenities that are a better fit with the company’s design capabilities and entertainment needs. Its latest real estate holding most recently housed a magazine publisher, but an aerospace firm working with NASA on the Apollo space program was a tenant before that. 

In August, Mattel purchased a foreclosed three-story office building near its HQ in El Segundo’s Continental Grand Plaza business district for US$59.2 million. The toyco is currently in the process of converting this 168,000-square-foot property into a design center where new Hot Wheels vehicles and Barbie dolls will be developed.