London-based Acamar Films has signed 15 licensing deals and renewals for its flagship preschool IP Bing to expand the brand’s retail footprint across Europe next year. 

In the UK, Acamar will work with British clothing manufacturer Brand Alliance to produce a new collection of Bing apparel and nightwear, while Trends rolls out electronic toys including a flip-and-learn phone and tablet. Meanwhile, Hearoes is set to develop a new range of Bing custom skins and accessories for children’s hearing aids and cochlear implants. 

Wader, which makes sand castle buckets and role-play sets for Frozen and for PAW Patrol, has joined Bing’s consumer products program with a focus on licensed outdoor and role-play items for the Polish market. 

Acamar has also extended several deals with existing Italian partners including Clemontoni (sensory play mats), Marpimar (stationery), Ellepi (apparel), Dolfin (confectionery), Hermit (home textiles), Lisciani (puzzles) and ODS (bath toys). Rounding out the renewals, Jiri Models will launch new Bing coloring books across Central and Eastern Europe. And in the UK, deals have been extended with Star Cutouts (stationery), Paper Projects (arts & crafts products) and Roy Lowe (socks). 

Since the series launched in 2014, Acamar has expanded Bing’s YouTube presence to 37 channels that have collectively generated more than seven billion views and one billion hours of watchtime on the platform to date.