Looking to counteract a slight drop in seasonal spending by catering to consumers who crave convenience, Spirit Halloween has teamed up with Uber to handle door-to-door delivery of its products in the US and Canada.
With just a month to go until Halloween, this partnership will see Uber’s apps facilitate on-demand delivery of the retailer’s entire catalogue of costumes, accessories, decor and animatronics for all age groups—with pricing the same as in stores.
All Uber users will get up to 40% off for ordering products worth at least US$50. And Uber One subscribers will receive an additional 5% discount when they spend a minimum of US$35, plus free delivery.
Spirit Halloween is the latest retailer to join the ride-hailing app’s roster of partners that already includes Michaels (arts & crafts), Party City (party supplies) and Lowe’s (home improvement). It’s a strategy to meet the strong demand for flexible and time-saving delivery options on all types of products, according to Beryl Sanders, director of US grocery and retail partnerships at Uber.
The initiative could also potentially help mitigate a slight dip in Halloween 2024 spending that was forecast by the National Retail Federation last month—sales are expected to total US$11.6 billion this year, compared to US$12.2 billion in 2023. The NRF report also highlighted that 38% of consumers are eager to avoid the stress of last-minute shopping, giving rise to the trend of “early” Halloween sprees before October among 47% of shoppers.
Spending on kids costumes should hit US$1.3 billion this year, with Spider-Man at the top of the licensed costume list (nearly 2.6 million children plan to dress up as the popular web-slinger), and plenty of interest in more generic ghost, princess and witch costumes brewing as well.
Spirit is opening a record number of pop-up locations across the US and Canada this year at 1,525, fully supported by 50,000 seasonal sales associates and store managers.