Miraculous Day stakes claim on fan calendars worldwide

Taking place September 28, this celebration of the popular brand is expanding beyond Latin America for the first time.
September 12, 2024

Mediawan and ZAG’s joint-venture Miraculous Corp is going global with Miraculous Day, which launches on September 28.

Dedicated to CG-animated series Miraculous Tales of Ladybug & Cat Noir (the sixth season of which is due out for a Q4 delivery), this initiative launched in Brazil in 2019 and then expanded across the LatAm region. This year, Miraculous Day will take place worldwide with a big contingent of media partners, retailers and licensees along for the ride.

To build digital hype, there will be a new Miraculous website, interactive AR filters on Instagram and TikTok, and a YouTube watch party of Miraculous World: New York, United Heroez

Programming events/contests, Miraculous-themed kids menus and dedicated brand spaces in stores will launch across European territories, and Smyths Toys Superstores in the UK is readying a YouTube digital ad campaign, along with in-store meet-and-greets and giveaways. 

In North America, Disney Channel US will air a Miraculous marathon, while Walmart Canada locations host retail events including themed face-painting and character meet-and-greets.

In the region that started it all, a QSR promo campaign will roll out across more than 1,000 Brazilian eateries, with themed spaces, meet-and-greets and other activities planned at various events and shopping malls in Brazil, Chile, Argentina, Colombia and Peru, supported by influencer campaigns. And Mexican retailer Liverpool will launch a broad product range.  

Miraculous is celebrating its 10th anniversary next year, first debuting in 2015 on TF1. It quickly became a global sensation and currently airs in more than 150 countries. This widespread broadcasting success paved the way for a lucrative franchise that has generated more than US$1.5 billion in retail sales. The brand has also extended its reach onto the big screen, with Ladybug & Cat Noir: The Movie coming out last year and a sequel on the way.

About The Author

Search

Menu

Brand Menu