Coming off a five-year stint at Paramount, Stephanie Bailey has joined Moonbug as head of global toys. 

She’s tasked with expanding the presence of brands such as CoComelon and Blippi in toy aisles worldwide, as well as setting up consumer products deals with new partners. Bailey will tap into her experience doing similar work at Paramount, where she drove commercial business in play-related categories for Nickelodeon franchises including PAW Patrol, Teenage Mutant Ninja Turtles and SpongeBob SquarePants. 

Joining Moonbug earlier this month, Bailey is based in New York, but will work closely with the company’s teams in London and LA. 

“Moonbug is redefining what a collaborative relationship can look like through consumer products and experiences, content production and innovative brand partnerships,” says Bailey. “I look forward to forming these strategic partnerships with toy companies around the world.”

Prior to her VP of toys gig at Paramount, Bailey worked as a buyer and business manager in the consumables and infant care division of Toys “R” Us for almost nine years.