- London-based kids & family content distributor Media IM has acquired global sales rights to ToyTownKids’ 2D-animated YouTube toon Tatty & Misifu (pictured). As part of the agreement, Media IM will sell all five seasons of the preschool series (72 x five minutes) to both linear networks and digital platforms. It follows the adventures of a young witch and her faithful kitten as they learn new magic spells together. Tatty & Misifu has racked up more than four billion views on YouTube since its launch in 2020.
- Jazwares has signed a new agreement letting The Pokémon Company International take over the distribution of its master toy line from Bandai Namco in France. This transition is slated to take place next July and will see Jazwares leverage its new facility in Spain to move a wide range of Pokémon figures, playsets, plush and collectibles through the French market.
- Spin Master subsidiary GUND has inked a new licensing deal with Disney that kicked off last week with the launch of two new plush collections on Amazon and at specialty retail throughout North America. They include a 15-inch range featuring Pluto, Figaro and Marie with lankier bodies, and an Oh So Snuggly line of Winnie the Pooh SKUs.
- In anticipation of the November theatrical premiere of Wicked, Universal Pictures has teamed up with Betty Crocker for a new range of licensed baking kits. These Wicked-themed recipes launched this week at grocery stores across North America and include new kits for cookie dough pops and cupcakes. They also feature a “mix-to-reveal” gimmick that will see the sweets change color to green or pink (the signature shades of film protagonists Elphaba and Glinda) as the ingredients are combined.
Deals in Brief – September 3, 2024
Media IM to sell YouTube series Tatty & Misifu internationally, and Jazwares will take over French Pokémon toy distribution from Bandai next year.
September 3, 2024