Manchester-based kids research firm The Insights Family, which already counts Hasbro, PBS and Warner Bros. Discovery as clients, has just added Crunchyroll and The Roald Dahl Story Company to its growing portfolio. 

Insights has been contracted to help Crunchyroll achieve its goal of becoming the world’s leading anime streamer, drawing on insights gleaned from yearly interviews with roughly 700,000 family members to determine where the strongest market demand for anime content is, and what these viewers like and why. As of January, the streamer had roughly 13 million subscribers and a lineup of more than 1,400 series and films. 

Roald Dahl would like to deepen its understanding of today’s kids and families in order to  improve the effectiveness of its marketing efforts, adapt Dahl’s classic stories for other media formats, and expand its social media offerings. The company’s latest project is animated feature film The Twits (pictured), which will launch on Netflix next year. 

Insights has provided similar services to other brands looking to more effectively reach the international youth market. Formula One, for example, used the Manchester-based company’s monthly reports and real-time data portal to spot trends, see where kids were watching racing content, and inform its marketing and content strategies. 

Insights hired two executives earlier this year to drive and manage additional client business. Joe Timson joined as EVP of revenue in February, and Greg Dagger came on board as VP of customer success in March.