Sabrina Caluori vacated her role as Nickelodeon’s CMO and head of global kids & family marketing for Paramount+ yesterday. 

Caluori has been with Paramount Global for three years, originally joining in 2021 as head of marketing and brand strategy for Nickelodeon. Throughout her tenure, she has overseen franchise and marketing strategies for kids brands including SpongeBob SquarePants, Blue’s Clues and Baby Shark. 

Prior to Paramount, Caluori spent 13 years at HBO for 13 years (2007 to 2020), where she was instrumental in building more than 45 global marketing campaigns for the company’s shows, including Game of Thrones, Westworld and Succession. 

The timing of Caluori’s exit comes as Paramount begins to lay off 15% of its US workforce (approximately 2,000 employees) this week in an ongoing effort to reduce costs by US$500 million. She is the second marketing exec to leave ahead of the company’s merger with Skydance Media, following the departure of Paramount+ and Showtime CMO Michael Engleman earlier this month.