YouTube tests an AI-driven feature for brainstorming content ideas

Digital creators might be able to save time generating new video concepts with this Brainstorm with Gemini feature.
August 8, 2024

YouTube is market-testing a new tool called Brainstorm with Gemini, which leverages the Google Gemini AI to help digital content creators come up with video ideas, titles and thumbnails.  

The platform unveiled its latest AI-driven experiment in a video that was posted on its Creator Insider channel earlier this week. YouTube’s creator team is gathering feedback on the feature that will be incorporated before a wider rollout is staged. 

Brainstorm with Gemini is similar to the Inspiration Tab, which YouTube introduced to creators worldwide in June. This experimental generative AI feature gives creators ideas and an outline for their videos to “help streamline the creation workflow”.

Image courtesy of Christian Wiediger via Unsplash

About The Author
News editor for Kidscreen. Ryan covers tech, talent and general kids entertainment news, with a passion for kids rap content and video games. Have a story that's of interest to Kidscreen readers? Contact Ryan at rtuchow@brunico.com

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