Moose Toys has inked a new global master toy agreement with Sydney-based animation studio Glitch Productions for its YouTube series The Amazing Digital Circus.
This viral CG-animated comedy for teens follows the adventures of Pomni, a girl who gets trapped inside a circus VR video game with several other humans. In order to escape, they must complete challenges designed by rogue AI ringmaster Caine. The first two episodes have been collectively viewed more than 433 million times on YouTube, which greenlit the show for a full series in February.
Under its latest master toy deal, Moose will manufacture and distribute a full line of toys and plush based on Pomni, Caine and fellow circus performers Jax, Ragatha and Zooble. These products will roll out to retailers worldwide in 2025, following the release of new Amazing Digital Circus episodes later this year.
This marks the second YouTube brand master toy deal for Moose, which signed the platform’s most-subscribed channel MrBeast in January. The toyco’s licensing portfolio also includes BBC’s Bluey and Illuminations’ Despicable Me/Minions franchise.