London-based distributor CAKE has inked a deal with Toikido to develop an animated PeaKeeBoo series (TBD x five minutes). This new format will build on a package of 30 x one-minute shorts that Moonbug Entertainment is launching on its Moonbug Kids YouTube channel later this year. 

CAKE is in the early stages of development on its five-minute series treatment and hasn’t locked down an animation style yet. But it will resemble Moonbug’s CG/2D-animated shorts, although Moonbug is not involved in the long-form series. 

PeaKeeBoo centers around three friends (Pea, Kee and Boo) who love to play hide-and-seek and take in all the sounds and sights of nature. CAKE and Toikido have already tapped singer-songwriter Sophie Ellis-Bextor (“Take Me Home”) to narrate the series. 

Toikido also secured Golden Bear Toys as PeaKeeBoo‘s master toy licensee at the end of May. Golden Bear is set to launch a range of plush, figurines and activity sets based on the series in fall/winter 2025.