Warner Bros. Discovery is rolling out a package of Looney Tunes sports-themed content for kids this summer to tap into buzz building around the upcoming 2024 Summer Olympics in Paris. 

The studio has just launched a six-pack of 90-second Looney Tunes Presents: Sports Made Simple animated clips featuring the Looney Tunes characters explaining sports including tennis, gymnastics and breakdancing (which is new to the Olympics mix this year) to kids. Available on the WB Kids YouTube channel globally, the shorts will also roll out on WBD’s linear kids channels (July 22), on Brit streamer onDemand (July 26), and on Eurosport’s “Power of the Olympics” program.

Additionally, WBD is putting its back catalogue of sports content to work, running episodes that feature on sports on its Boomerang, Cartoon Network and Cartoonito kids channels. And in the UK, a Summer of Sports collection of episodes from Cartoon Network series such as Teen Titans Go!, We Baby Bears, Scooby-Doo and Mr Bean: The Animated Series will be available via onDemand. 

Looney Tunes characters including Bugs Bunny, Daffy Duck and Road Runner have also taken over Roblox game Cartoon Network Game On! (pictured, 37.6 million visits), which will feature a new area, characters and minigames for sport-loving kids until August 11.

Sports content seems to be good business in general right now, and other kids companies going to bat with new projects in this vein include BBC Children’s and Education, which greenlit basketball comedy series High Hoops last month; and Sony Pictures Animation, which is developing a family-friendly film called GOAT for NBA star Stephen Curry to produce.