London-based Acamar Films has tapped Brands and Rights 360 to help develop more distribution and licensing business for its flagship series Bing in LatAm, MENA and EMEA.
Acamar is aiming to expand the brand’s revenue streams beyond TV and digital, where it’s already well-established. The studio has secured broadcast deals in place with BBC iPlayer (where Bing has been streamed more than a billion times, according to Acamar), Italy’s RAI (where it’s the channel’s top preschool show) and 36 YouTube channels.
Other preschool series represented by Brand & Rights 360 include Robocar Poli (Roi Visual Korea/EBS) and WheeWheels (Reesee Entertainment) in selected territories.
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