- Sambro International has inked a three-year partnership with WildBrain CPLG that expands the seasonal licensing program for How the Grinch Stole Christmas! from Dr. Seuss Enterprises. The Brit toyco will roll out a plush and novelty range (pictured) this holiday season at B&M, Lidl, Shop Direct and other retailers across the UK and EU.
- Bristol’s Aardman is collaborating with Wild In Art again for The Great Garden Adventure with Shaun the Sheep. This outdoor activity program is set to run on select summer dates at five RHS gardens located around the UK. Offering family-friendly lessons on growing fruits and veggies, every garden will also display Shaun artwork and host themed activities like O’Lamb’pics games and drop-in claystation sessions. Aardman and Wild In Art previously partnered to build several public art trails featuring sculptures of Morph and Shaun.
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