Game developer Scopely is collaborating with Warner Bros. Discovery’s consumer products division to bring the mischievous Looney Tunes characters into its free-to-play party game Stumble Guys.
The branded update launched last week, introducing a free map and game mode themed around the ACME Corporation’s iconic factory. Players will split up into two teams and work with Wile E. Coyote to transport a payload of explosives and blow up the opposing team’s vault.
The partnership also includes a limited-edition “Stumble Pass” that users can purchase to unlock a suite of rewards including character skins of Bug Bunny, Daffy Duck and Tweety Bird, as well as Looney Tunes-themed emotes, victory dances and stickers. It will be available until June 21.
Since launching Stumble Guys in 2020, Scopely has inked similar crossover deals with entertainment brands including The Smurfs, Barbie, Hot Wheels, Monopoly, SpongeBob SquarePants and YouTuber MrBeast. And with help from these licensed partnerships, the game has reached more than 50 million monthly active users.
In addition to its work on Stumble Guys, Scopely also develops the licensed mobile game Monopoly GO! with Hasbro, which the toyco says has generated more than US$2 billion in revenue since launching last year.