Moonbug Entertainment has launched a new FAST channel dedicated to popular brand Blippi in the US market. Available on Samsung TV Plus starting today, and rolling out soon in Canada, the 24/7 service features more than 55 hours of content.
Samsung TV Plus is accessible as a free ad-supported streamer on devices including smart TVs and Galaxy phones. Other kids companies currently running channels there include Toon Goggles, Baby First and Animax.
Acquired by Moonbug in 2020, Blippi has 19.9 million YouTube subscribers and is celebrating its 10th anniversary this year with new consumer products and content.
Demand for connected TV advertising is growing, making it a good time to introduce FAST channels, says Dan’l Hewitt, Moonbug’s head of global partnerships. Laying the groundwork to support this burgeoning part of its business, Moonbug partnered with Washington-based iSpot.tv in April to start measuring the reach of its connected-TV apps in order to prove their value to advertisers.The company is already operating a more generalized FAST channel that features content from several of its IPs.