Hasbro and Toronto-based live experiences company Secret Location are igniting their second Lite-Brite Worlds of Wonder experience. The new event launches in Las Vegas on June 5 at the immersive Illuminarium Experiences venue. 

Hasbro and Secret Location previously launched the first Worlds of Wonder event at Illuminarium’s Toronto, Canada location on May 8. The 60-minute interactive show features more than five million Lite-Brite pegs displaying three different scenes (an ocean, dinosaurs and the future). The event also includes interactive games, colorful food and retail shops. 

Turning this vintage toy into an all-ages experience aims to reinvigorate the 50-year-old brand, says Matt Proulx, Hasbro’s SVP of experiences, partnerships and music. Typically sold as a light box with small colored pegs that are used to make various pictures, Lite-Brite was added to the US National Toy Hall of Fame in 2022.