Uplift Games has teamed up with toyco WowWee to launch the first physical products based on its super-popular Adopt Me! (pictured) Roblox game. The companies will release a range of Fingerlings—robotic toys that wrap around a finger and react to touch and motion—featuring a selection of the game’s 400-plus collectible animals. WowWee’s Adopt Me! x Fingerlings line will launch in North America this August, bringing the game’s digital pets into the real world for the first time.

Adopt Me! launched in 2017 and has amassed 36 billion visits on Roblox to date. Its gameplay is all about adopting, raising and trading pets with friends. Generating revenue from microtransactions, Dubit estimates Uplift earns more than US$50 million a year from Adopt Me! in-game sales. 

Fingerlings has become one of WowWee’s hottest toy lines since rolling out in 2017—it was among the top five best-selling robotic/interactive playmates toys of 2023, according to Circana. And WowWee has parlayed the brand’s on-shelf success into an animated YouTube series that launched in 2018.