World-renowned creativity brand Crayola is looking to connect with new partners and sponsors interested in supporting Crayola Creativity Week, its global education initiative that has grown by 300% since launching in 2022.

With a focus on hands-on learning in schools, this free week-long curriculum is designed to help children understand the importance of creativity and strengthen their confidence in all subject areas, from math and science, to social and emotional learning. It also introduces kids to inspiring authors, illustrators, entrepreneurs, astronauts, musicians and athletes whose lives have been profoundly changed by creativity. 

A range of unique educational experiences are featured in the program, including daily celebrity videos, literacy experiences and creative challenges. Aligned with education standards in 15 countries, all resources are downloadable and available in eight languages.

Marketing EVP Victoria Lozano says Crayola is looking to collaborate with partners and sponsors to “create unique new content and experiences together,” and several execs will be taking meetings to this end at Licensing Expo in Las Vegas (May 21 to 24). Previous partners have included GoNoodle, Penguin Random House, Khan Academy Kids, Walmart and Harper Kids.

The next Crayola Creativity Week is scheduled to run in early 2025 from January 27 to February 2. This year’s edition saw roughly 405,000 teachers and six million students from 100 countries participate. Upwards of 10,000 pieces of artwork were also shared on social media.