Mattel welcomes Brian Fitzharris back as GM of Fisher-Price

Returning after a six-month run as PlayMonster's CCO, Fitzharris will relocate to Mattel's East Aurora campus to focus on preschool product development and rollout strategy.
April 19, 2024

Mattel has brought back former VP of sales Brian Fitzharris as the new GM and SVP of its iconic Fisher-Price preschool toy brand. 

Fitzharris has spent the last six months overseeing global sales and marketing at Wisconsin-based PlayMonster as chief commercial officer. He will rejoin Mattel next week and is in the process of moving back to Buffalo to oversee Mattel and Fisher-Price’s East Aurora campus. 

Reporting to Mattel’s EVP and chief brand officer Lisa McKnight, Fitzharris will spearhead Fisher-Price’s product development in the infant and toddler categories and oversee global retail launches. The FP licensed portfolio includes Batwheels transforming RC vehicles, Jurassic World dinosaur figures and Trolls-branded playsets. 

Fitzharris is no stranger to Mattel’s product pipeline. He previously worked at the toyco for 17 years in a range of leadership positions including senior director of global marketing for Barbie dolls (2014 to 2017) and VP of sales/head of the Walmart & Sam’s Club account (2019 to 2023). 

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