Jakks Pacific has hitched its wagon to a new horse-themed entertainment IP called Wild Manes that’s about to be turned loose from Epic Story Media in Canada. 

First to market will be a 2D-animated Wild Manes series (40 x five minutes) that’s set to run on YouTube Kids this summer. Then Jakks will trot out a toy line to retailers worldwide in the fall, including horses, characters, carts, accessories and playsets that replicate scenes from the shorts, such as Bailey’s surf shack and Cherie’s Mane Macarons cart. 

The show is set in the fictional town of Wild, where the friendly townhorses Cocoa, Bailey, Cherie, Candi and Perla reside. Together, they cater to the town’s citizens by serving up drinks and treats before going on adventures to solve their troubles, such as finding missing smoothie ingredients, offering mane makeovers and throwing a surprise birthday party. Cheryl Hassen, the former head of children’s and youth programming at CBC Television, is attached as Wild Manes‘ creative producer with Tahir Rana (Momolu & Friends) directing the series.

And finally, Epic’s Freeground games studio is adapting the IP into an all-new Roblox game to launch later this year. Players will be able to interact with the Mane Girls and trot around town. And new accessories and mane colors for their avatars can be unlocked by going on quests with the show’s characters.