The world’s top licensing agencies collectively represented brands that did US$93.63 billion in global licensed product sales last year, according to a new report published yesterday by License Global. And this is up by US$5.7 billion from 2022.
The 2024 edition of LG’s Top Global Licensing Agents report surveyed and ranked the annual retail activity of 50 leading agencies operating in the consumer products industry. Its results show that the top 10 agencies worldwide accounted for US$69.9 billion of last year’s total L&M take at retail. IMG claimed the number-one spot on the list (US$17.2 billion), followed by CAA Brand Management (US$13.83 billion) and Beanstalk (US$10.1 billion).
Region by region, North America was by far the biggest market for licensed product sales in 2023 at US$78.42 billion, with APAC (US$8.3 billion), Europe (US$5.26 billion) and LatAm (US$1.64 billion) looking pale by comparison.
According to the survey’s respondents, 69% of licensing agencies expect fashion to be the top category this year, although food & beverage had a healthy number of bets as well (51%). Agents also called out toys & games (46%) and location-based entertainment (26%) as key categories for building successful licensing programs in 2024.
If you’re in the market for new representation, here is the complete top-10 list of licensing agents in 2023:
- IMG – $17.20 billion
- CAA Brand Management – $13.83 billion
- Beanstalk – $10.10 billion
- LMCA – $7.73 billion
- Brand Central – $3.90 billion
- Global Icons – $3.90 billion
- WildBrain CPLG – $3.60 billion
- CLC – $3.54 billion
- Brandgenuity – $3.00 billion
- The Joester Loria Group – $2.80 billion
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