Fred Rogers Productions has appointed former Disney exec Katie Huber to unlock new brand partnerships as its first senior director of licensing. 

Her remit includes developing and executing global licensing strategies for all of FRP’s IPs, including preschool series Alma’s Way, Daniel Tiger’s Neighborhood and Donkey Hodie. She joined the company last month and is working closely with Micah Southwood (director of product development) and Matt Shiels (VP of business and legal affairs). 

Huber came off a two-year stint at Pennsylvania-based theme park operator Palace Entertainment, where she most recently served as director of retail and ancillary revenue in the US and Australia until layoffs were implemented last year. Before that, she worked at Disney for 15 years in various executive roles responsible for driving its retail business in North America and global theme park merchandising. 

FRP’s current licensing partners include Simon & Schuster Children’s Publishing, Jakks Pacific, Funko, Warner Music Group and Steel City Apparel.