New streamer TF1+ is going international

The ad-supported platform, which only launched domestically in January, is set to expand across Europe this year and then head to French-speaking countries worldwide.
March 21, 2024

France’s TF1 Group is gearing up to start rolling out its free ad-supported streamer TF1+ internationally, bringing some popular kids content to French-speaking families around the world. 

When TF1+ launched domestically in January, it featured roughly 50 kids brands, including ZAG’s Miraculous and the Naruto anime franchise. Some of the platform’s most popular kids series today include Super Wings, PAW Patrol (pictured), The Smurfs, PJ Masks and Moonbug’s Little Angel, and it also carries content from Sesame Workshop (Esme & Roy), Nickelodeon Animation Studios (Santiago of the Seas) and Mattel (Hot Wheels Battle Force 5). 

Available on all connected devices, TF1+’s first few months in the French market have been promising, with “high visitor numbers and usage figures,” according to the 2023 full-year financial report that TF1 released in February. 

And now the company is staging an expansion into Western Europe. TF1+ will launch in Belgium and Luxembourg in June and in Switzerland later this year, followed by launches in French-speaking Africa and Canada by the end of 2025. 

This growth strategy fits a trending pattern of French broadcasters making new efforts to attract viewers from the vast French diaspora. TF1+’s international expansion plan aligns with French pubcaster TV5Monde’s move to reach the many millions of French speakers living outside of France. While TF1 is doing this through ad-supported streaming, TV5Monde has opted to reach Africa’s large market of French speakers by opening houses where kids in the region can gather to watch shows together. 

About The Author
News editor for Kidscreen. Ryan covers tech, talent and general kids entertainment news, with a passion for kids rap content and video games. Have a story that's of interest to Kidscreen readers? Contact Ryan at rtuchow@brunico.com

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