In a new partnership with telecom company Taiwan Mobile, Moonbug Entertainment is looking to establish a strong presence on screens and toy shelves in the region.
Moonbug has closed a deal to bring around 3,500 eps of content to MyVideo (Taiwan Mobile’s OTT platform) and regional children’s channel momokids.
Starting this week, MyVideo is hosting a 24/7 channel dedicated to Moonbug’s IPs that offers 330 episodes in traditional Chinese and 150 hours of English and no-dialogue content. Plus it will roll out a new compilation every month. Meanwhile, momokids plans to broadcast a weekday “carousel program” featuring 2.5 hours of episodes from shows like CoComelon, Blippi, Little Angel and Morphle.
Moonbug merchandise will also be available on momo’s website, including a range of CoComelon products such as Goodnight JJ dolls, interactive bath toys and drawing mats.
And the companies intend to collaborate on additional IP development, co-productions and live events, noted Taiwan Mobile’s VP of new media Daphne Lee in a release.
Today’s news follows closely behind Moonbug signing a deal earlier this week to sell 662 episodes of content to Japanese streaming platform U-Next.
Pictured (L-R): Rene Rechtman, co-founder/CEO of Moonbug Entertainment and Jamie Lin, president of Taiwan Mobile.