Kids pick their own Toys of the Year on Zigazoo

More than 6,300 platform users agreed that Squishmallows and Barbie earned their TOTY 2023 wins—but it's a different story in action figures and vehicles.
December 15, 2023

Three-year-old social network app Zigazoo Kids recently polled more than 6,300 of its users to see if they agreed with The Toy Association’s determination of the latest Toy of the Year (TOTY) Awards winners. 

There was a clear consensus in four of the 10 categories, including Jazwares’ Squishmallows winning Plush of the Year and Mattel’s Barbie movie collection taking the Doll of the Year title. But kids went a different way with the other six awards. 

Below is a complete list of the Zigazoo Kids picks, compared to this year’s actual TOTY award winners:

Action Figure of the Year:

Pokémon Train & Play Deluxe Pikachu by Jazwares (Zigazoo)

Teenage Mutant Ninja Turtles Mutant Mayhem by Playmates (TOTY) 

Collectible of the Year:

Bitzee by Spin Master (Zigazoo)

Pokémon Squishmallows collection by Jazwares (TOTY)

Creative Toy of the Year: 

American Girl, Create Your Own by Mattel (Zigazoo)

National Geographic Hobby Pottery Wheel by Blue Marble (TOTY)

Vehicle of the Year: 

RC Akula (Avatar: The Way of Water) by McFarlane Toys (Zigazoo) 

TMNT Mutant Mayhem Pizza Fire Van by Playmates Toys (TOTY) 

Playset of the Year: 

Scribble Scrubbie Glow Lagoon by Crayola (Zigazoo)

PAW Patrol Mighty Aircraft Carrier by Spin Master (TOTY) 

Specialty Toy of the Year: 

Shashibo Jumbie Artist Series by Fun in Motion Toys (Zigazoo)

KAI: The AI Robot by Thames & Kosmos (TOTY)

 

Doll of the Year: Barbie The Movie Dolls by Mattel

Plush of the Year: Squishmallows by Jazwares

Game of the Year: 5 Second Rule Relay by PlayMonster

Construction Toy of the Year: Disney Up House by The LEGO Group

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