Arts & crafts giant Crayola has added some new executives to its ranks to steward the growth of its global licensing business. 

Anna Roca (pictured right) joined the company as head of global partnerships and promotions last month, following a one-year stint as VP of exhibitor marketing at IMAX. On top of curating new partnerships for Crayola, she is also taking on a licensing director role to kickstart its consumer products business in Mexico and Latin America. Prior to IMAX, Roca worked in marketing roles at Disney and Twentieth Century Fox, where she oversaw promotions for both Avatar films, The Peanuts Movie (2015) and the X-Men trilogy. 

Thomas Dimech (UK licensing manager) and Gabby Munoz (licensing project manager) also joined the company in September. Dimech is spearheading Crayola’s expansion into EMEA retailers, while Munoz oversees product development for licensees in apparel, stationery and crafts. 

Meanwhile, Jonathan Linn (pictured left) has been settling into his new position as Crayola’s global head of LBE since joining in March. He brings more than 20 years of experience in the themed entertainment industry to the company and has worked for Disney, Fox and DreamWorks Animation. At Disney, he oversaw the international expansion of 15 touring productions, including Disney Live and Disney on Ice, which welcomed more than 12 million guests annually. 

All four execs report to Warren Schorr, SVP of Crayola’s business development, global licensing and experiences team.