Canada’s A Parent Media Co. (APMC)—which owns Kidoodle.TV—has rolled out a new branded streamer with content from the Dude Perfect digital brand.

Also called Dude Perfect, this free, ad-supported service/app launched on October 7 and offers up the brand’s full library of family-friendly content, along with exclusive videos and interactive features. 

Notably, it’s the first time the company has developed a standalone branded service, although the app is also downloadable on mobile phones and CTV platforms like Roku and Samsung. “The Dudes’ core demo is in that eight-plus age group that likes to have a multi-screen experience when they consume content,” says APMC president and CEO Neil Gruninger. 

Dude Perfect consists of five friends—known as the Dudes—who participate in fun sports challenges, stunts and unique attempts to break world records. They’ve released nearly 400 videos for eight- to 16-year-olds on their eponymous YouTube channel (59.8 million subscribers) since 2009. It’s currently among the top 30 most-subscribed YouTube channels in the world, and is the second most-subscribed sports channel (behind only the WWE). 

Kidoodle.TV, a COPPA-compliant streamer that’s available in more than 160 countries, acquired and premiered Dude Perfect’s content last November. It has since racked up such a strong viewership on the platform that the team felt there was enough demand to expand the brand into a standalone service for families.

Gruninger says the Dude Perfect streamer will mine the opportunity to “gamify” the brand’s content on an exclusive basis, which should help attract new and longtime viewers. “Their content is already kind of built for interactivity, so in a way, we’re just using those [existing] elements,” he says, noting that interactive episodes will start rolling out over the next few weeks on the app. “There are various competitions where one of the Dudes will win at the end, [and the audience] can choose who they think is going to win in each specific game.” 

The service will also lean into user-generated content with an upcoming feature where viewers will be able to submit their own videos and win a chance to appear in Dude Perfect’s content. “The trick shot of the month will be a way for fans to participate in the excitement of the app, [while] keeping it safe within the Dudes’ ecosystem,” says Gruninger.

With these elements in place, Gruninger is confident that the ambitious service will cater to what he senses is a demand for more interactive co-viewing content. Looking ahead, he says plans are underway to launch more such services in the future, and his team is already in discussions with other creators.