WildBrain brings more content to The Roku Channel

Tata and Kuma and Princess Mirror-Belle (pictured) are heading to the streaming service later this year, building on Roku's existing WildBrain lineup.
August 10, 2023

WildBrain has signed a distribution deal with The Roku Channel that will see a pair of series roll out on the streaming service this year.

5Bricks Animation Studio’s Tata and Kuma, which premiered on YouTube in 2022, is an animated series (13 x 11 minutes) that follows the adventures of a dog and cat who are left at home alone while their owner goes to work. BBC Studios’ Princess Mirror-Belle (pictured, 13 x 22 minutes) is a live-action show based on the same-name books by Julia Donaldson. CBBC launched the series in 2021, and it revolves around a 10-year-old girl whose reflection in the mirror comes to life as a feisty princess from a fairytale land. Roku will release both titles in Q4.

The Roku Channel has a fair bit of WildBrain content in its offering already, including Summer Memories (40 x 11 minutes) from A&N Productions, Aircraft Pictures and Yeti Farm Creative;  Dorg Van Dango (26 x 22 minutes) from Cartoon Saloon; and Spongo, Fuzz and Jalapeña (13 x 22 minutes) from Cheeky Little Media.

It launched in 2017 and has become one of the top five channels on the Roku platform in the US, in terms of active accounts and hours streamed. The Roku Channel features more than 80,000 free movies and shows, and it licenses content from more than 250 partners.

For its part, WildBrain has been very active on the distribution front lately. Earlier this month, Prime Video picked up 218 episodes for Germany, including WildBrain’s Teletubbies series and Shaftesbury Films’s Ruby and the Well. And in July, the company signed its largest deal for Degrassi to date, selling more than 400 episodes to Prime Video in Canada, Australia and New Zealand. 

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