pocket.watch

pocket.watch says ‘Hola’ to more Spanish content

EXCLUSIVE: Canela Kids and Cameo will launch Spanish-language vids featuring pocket.watch’s creators to tap into the success of their YouTube channels for Hispanics.
June 6, 2023

Capitalizing on a growing Hispanic audience for its YouTuber-led content, pocket.watch has partnered with AVOD platform Canela Kids to launch Spanish-language versions of its videos. 

From the popular Ryan’s World brand, vids including Ryan’s World Specials: Travel and Ryan’s World Galaxy Explorers Special will be available on Canela Kids this summer, along with Love, Diana Adventures and Jillian’s Mystery Craft Box. This deal builds on an existing partnership that saw pocket.watch’s live-action series Diana Show Ultimate Mishmash join the platform’s programming lineup last year.

Canela Media launched its children’s AVOD service in August 2022, targeting kids ages two to 12. It has since expanded its Spanish-language library to include more than 1,500 hours of kids content, including dubbed/subbed versions of Moonbug’s CoComelon and, most recently, four titles from Italian producer/distributor Mondo TV Studios

Pocket.watch has been seeing the reach of its Spanish-language YouTube channels grow exponentially of late. In particular, its Diana and Roma ESP channel now has 30 million subscribers and more than 16 billion views. The Insights Family research company also reported that Ryan’s World is the favorite YouTube creator of kids ages three to 11 in the US, and Latino families are 25% more likely to choose it.

“This indicates that it’s a good time to invest in this content and bring it to more streaming platforms and more kids, in the US and around the world,” says SVP and GM of channels David Williams.

Encouraged by this success, pocket.watch is also teaming up with Cameo to bring personalized content to Spanish speakers. Under a new deal, Cameo Kids will add a Spanish-language version of Ryan’s World animated superhero Red Titan to its roster of celeb greeters. Red Titan debuted on Cameo in English earlier this year and has been a popular character for video greetings, according to the release. The superhero is the first Cameo Kids character to be offered in English and Spanish.

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