Nickelodeon is aiming to give kids more agency and inspire them to become changemakers in their communities with its new Our World initiative.
In partnership with five nonprofit orgs (4-H, Ashoka, Association of Children’s Museums, ChangeX and the Aspen Institute), the program launches in the US this week with digital resources, TV interstitials and social videos all designed to encourage and guide kids on how to get more involved in activism.
Our World’s aim is to provide content about civic engagement and protecting the environment, as well as funding kid-led projects worldwide. And Nick is casting a fairly wide net, with plans to expand the program’s reach to the UK and Mexico later this year, and into other international territories in 2024.
The kidcaster will also use platforms such as Nick News and NickHelps.com to spotlight kids who are making an impact, says Thamar Romero, VP of corporate communications. “The campaign’s main focus is helping kids build the skills and confidence to feel like they can be a part of making positive change through big or small actions.”
According to a 2022 Nickelodeon research study, kids are stressed out about living in a post-pandemic world, the environment and big global issues such as bullying. But almost half (46%) of eight- to 13-years-olds feel like they can’t make a difference.
Nick already has a long history of encouraging kids to be more active citizens through programs such as The Big Help, Together for Good and Kids Pick the President.