WildBrain lines up some sweet deals for Strawberry Shortcake

The company's 2D-animated series is heading to Portugal and Spain, and new licensees in apparel, collectibles and crafts join the brand's licensing program.
May 23, 2023

Toronto-based WildBrain has closed several broadcast sales for 2D-animated series Berry in the Big City (120 x four minutes), as well as signing new licensing partners for the Strawberry Shortcake consumer products program. 

Portuguese/Spanish preschool channel Canal Panda has acquired the first three seasons of the 2D-animated series, along with four 44-minute seasonal specials, with French AVOD platforms TFOU MAX and MYTFI and Polish preschool net MiniMini+ picking up seasons one and two, and Paramount’s AVOD Pluto TV, Africa’s SVOD Showmax and LA-based AVOD Kanopy buying just the first season. 

Meanwhile, WildBrain CPLG is moving Strawberry Shortcake into the spotlight with a series of strategic licensing deals. In addition to the iconic character being Funko-ized in the collectibles category, A Leading Role has signed up for costumes, SkinnyDip for phone cases and Diamond Art Club for crafts. 

Houston-based cosmetics company Hunnideux will also create character-inspired make-up palettes for the US market, with Florida’s Little Bird Bamboo releasing matching “mommy & me” apparel sets, and American clothing retailer Hot Topic launching a new Strawberry Shortcake collection spanning apparel, accessories and footwear. 

The Strawberry Shortcake franchise is experiencing a new surge in popularity, according to The Insights Family. During the last quarter, the UK-based research firm ranked Strawberry Shortcake as the sixth most popular character with kids ages six to nine in the US, putting it ahead of the likes of Harry Potter, SpongeBob SquarePants and Barbie. 

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