More of MGA Entertainment’s iconic toy brands will be dressing up the costume aisles this Halloween, thanks to a multi-year deal renewal with Jakks Pacific’s Disguise.
As part of the agreement, the LA-based costume maker will design, manufacture and distribute a range of costumes and dress-up accessories based on MGA’s L.O.L. Surprise!, Bratz, Rainbow High and Little Tikes brands. The new products will be available at retailers worldwide and through e-commerce sites later this year.
MGA signed its first multi-year costume deal with Disguise in 2017, including the rights to produce and distribute a range of L.O.L Surprise! Halloween costumes and dress-up accessories in North America. These products launched in 2018 and featured costume bag sets, tiaras, shoes, jewelry and wigs.
Disguise is also developing the first line of costumes and accessories for lifestyle brand Afro Unicorn, which it added to its portfolio in February. And it holds licenses for major brands such as Disney’s The Little Mermaid, Batwheels, Pokémon and Netflix’s Stranger Things as well.