Cyber Group Studios is bolstering its senior executive ranks with new appointments in its sales and digital divisions.
The Paris-based prodco and distributor has hired Ben Abrass as its first head of digital and promoted senior sales manager Michele Massonnat to VP of sales and acquisitions. Both execs are based in Paris and report to Cyber Group Studios EVP Raphaelle Mathieu, who herself was VP of sales until March 2022.
Abrass is coming off a four-year stint as creative strategist at Warner Bros. Discovery (WBD), where he worked on developing digital-first projects. In his new role, he will oversee Cyber Group’s digital strategy, develop brand-sponsored content and focus on creating new revenue streams for the company, with a focus on D2C and web3 projects.
In addition to managing Cyber Group’s sales in Scandinavia, Turkey, the Middle East and Canada, Massonat will now handle sales in French-, German- Spanish- and Dutch-speaking European countries as part of her new remit. And she will work together with Mathieu to establish the company’s global sales strategy.
Massonnat first joined Cyber in 2018 after moving on from her senior sales role at independent French prodco Futurikon. She has held sales positions at Newen Distribution, Gaumont Animation and Mediatoon.